{"id":2672,"date":"2016-09-21T13:07:53","date_gmt":"2016-09-21T10:07:53","guid":{"rendered":"https:\/\/www.enago.com.tr\/blog\/?p=2672"},"modified":"2021-04-28T18:08:44","modified_gmt":"2021-04-28T15:08:44","slug":"redaksiyon-hizmeti-neden-olmazsa-olmazdir","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/tr\/redaksiyon-hizmeti-neden-olmazsa-olmazdir\/","title":{"rendered":"Redaksiyon Hizmeti Neden Olmazsa Olmazd\u0131r?"},"content":{"rendered":"<p><strong>Fayda &#8211; maliyet analizi<\/strong><\/p>\n<p>G\u00fcn\u00fcm\u00fczde ara\u015ft\u0131rma teklifi haz\u0131rlamak olduk\u00e7a zordur. Zira ara\u015ft\u0131rmaya ayr\u0131lacak fonlar s\u0131n\u0131rl\u0131d\u0131r. Sponsor bulunuyor bulunmas\u0131na ama onlar da desteklenecek \u00e7al\u0131\u015fmalar\u0131n prestijli dergilerde yay\u0131nlanmas\u0131n\u0131 talep ediyorlar.<\/p>\n<div id=\"om-dfkezcblxflckadbahas-holder\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/a.omappapi.com\/app\/js\/api.min.js\" data-campaign=\"dfkezcblxflckadbahas\" data-user=\"41855\" async><\/script><\/p>\n<p>Bu g\u00fcvencenin verilmesi i\u00e7in b\u00fct\u00e7enizin \u00fczerine profesyonel redaksiyon hizmetlerini de eklemeniz gerekiyor. \u00d6zellikle de ana diliniz \u0130ngilizce de\u011filse. \u0130\u015fte bu noktada, bir \u00e7ok ki\u015fi bunu \u00f6nemsiz bir masraf kalemi olarak g\u00f6r\u00fcyor. O y\u00fczden de hemen alternatifler \u00fcretiliyor: \u0130ngilizcesi daha iyi olan meslekta\u015flardan yard\u0131m istemek, Microsoft\u2019un dilbilgisi kontrolu \u00f6zelli\u011finden faydalanmak ve hatta Google\u2019\u0131n terc\u00fcme hizmetine ba\u015fvurmak gibi.<\/p>\n<p>B\u00fct\u00e7e k\u0131s\u0131tlar\u0131 hatta zaman bask\u0131s\u0131 bile bu se\u00e7eneklere y\u00f6nelmek i\u00e7in yeterli nedenler. Ancak uzun vadede d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde fayda-maliyet analizi yap\u0131lmas\u0131 gerekiyor. Neden mi?<\/p>\n<p><strong>G\u00fcl\u00fcn\u00e7 duruma d\u00fc\u015fmek de var!<\/strong><\/p>\n<p>Redaksiyonu yap\u0131lmam\u0131\u015f makaleler \u00e7o\u011fu zaman, akran de\u011ferlendirmesi s\u00fcrecinden bile ge\u00e7emiyor. \u00c7\u00fcnk\u00fc dergi edit\u00f6rleri genellikle iyi yaz\u0131lmam\u0131\u015f bir makalenin akademik a\u00e7\u0131dan da zay\u0131f olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyorlar. D\u00fczeltilmemi\u015f bir makalenin edit\u00f6r taraf\u0131ndan akran de\u011ferlendirme a\u015famas\u0131na ge\u00e7mesine izin verilse dahi s\u00f6z konusu makale \u00e7o\u011fu zaman reddediliyor.<\/p>\n<p>Redaksiyon, makalenizin daha \u00e7abuk yay\u0131nlanmas\u0131na yard\u0131mc\u0131 olur. Ayn\u0131 zamanda sizi profesyonel anlamda utand\u0131rabilecek durumlardan kurtar\u0131r. A\u015fa\u011f\u0131da sizinle payla\u015faca\u011f\u0131m\u0131z \u00f6rnekleri okuduktan sonra ne demek istedi\u011fimizi \u00e7ok daha iyi anlayacaks\u0131n\u0131z.<\/p>\n<ul>\n<li>Clairol firmas\u0131 Almanya\u2019da \u201cMist Stick\u201d adl\u0131 bir sa\u00e7 ma\u015fas\u0131 piyasaya s\u00fcrm\u00fc\u015f. Ama ne var ki tan\u0131t\u0131mlar\u0131n\u0131 yaparken, \u201cmist\u201d kelimesinin Alman argosunda hayvan g\u00fcbresi anlam\u0131na geldi\u011fini fark etmemi\u015fler.<\/li>\n<li>Mercedes-Benz ise \u00c7in araba pazar\u0131na \u201cBensi\u201d adl\u0131 yerel marka ile girmi\u015f. Fakat belli ki \u201cbensi\u201dnin \u00c7incede \u201c\u00f6lmek i\u00e7in acele et\u201d anlam\u0131na geldi\u011fini bilmiyorlarm\u0131\u015f.<\/li>\n<li>Amerikan Mand\u0131ra Birli\u011fi ise \u201cS\u00fct var m\u0131?\u201d reklam kampanyas\u0131n\u0131n \u0130spanyolcaya \u201cEmziren var m\u0131?\u201d \u015feklinde terc\u00fcme edildi\u011fini \u00f6\u011frenince, ne yapaca\u011f\u0131n\u0131 \u015fa\u015f\u0131rm\u0131\u015f.<\/li>\n<\/ul>\n<p>Yukar\u0131da yer alan ticari \u00f6rnekler, \u015firketler i\u00e7in ger\u00e7ekten pahal\u0131 sonu\u00e7lar do\u011furmu\u015ftur. Reklam kampanyalar\u0131na on binlerce dolarl\u0131k yat\u0131r\u0131m yap\u0131lm\u0131\u015f ama k\u00fc\u00e7\u00fck hatalar y\u00fcz\u00fcnden t\u00fcm bu paralar bo\u015fa gitmi\u015ftir. Umar\u0131z dil becerilerine fazla g\u00fcvenenler ve profesyonel redaksiyon hizmetine verilecek paray\u0131 \u201cisraf\u201d olarak nitelendirenler bu \u00f6rneklerden gerekli dersi \u00e7\u0131karm\u0131\u015flard\u0131r.<\/p>\n<p><strong>Asl\u0131nda getirisi y\u00fcksek bir yat\u0131r\u0131m!<\/strong><\/p>\n<p>T\u00fcm bunlar\u0131 konumuz ile ba\u011fda\u015ft\u0131racak olursak, bilimsel ara\u015ft\u0131rmalarda da fark\u0131nda olmadan yap\u0131lan basit hatalar\u0131n k\u00fc\u00e7\u00fck hesaplar nedeni ile d\u00fczeltilmemesinden dolay\u0131 bir kenara at\u0131lan \u00e7al\u0131\u015fmalara rastlamak m\u00fcmk\u00fcn. Katma de\u011feri \u00e7ok y\u00fcksek olan profesyonel redaksiyon hizmetinin yazarlar i\u00e7in ciddi bir yat\u0131r\u0131m arac\u0131 oldu\u011funu tekrar tekrar vurgulamak isteriz. \u00d6zellikle prestij s\u00f6z konusu oldu\u011funda, yap\u0131lan bu yat\u0131r\u0131m\u0131n getirisinin tart\u0131\u015f\u0131lacak \u00e7ok da fazla bir yan\u0131 olmad\u0131\u011f\u0131 a\u00e7\u0131k, de\u011fil mi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fayda &#8211; maliyet analizi G\u00fcn\u00fcm\u00fczde ara\u015ft\u0131rma teklifi haz\u0131rlamak olduk\u00e7a zordur. Zira ara\u015ft\u0131rmaya ayr\u0131lacak fonlar s\u0131n\u0131rl\u0131d\u0131r. [&hellip;]<\/p>\n","protected":false},"author":8205,"featured_media":20655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1490,1489],"tags":[1524],"ppma_author":[1659],"class_list":["post-2672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-language-grammar","category-reporting-research","tag-proofreading-tips"],"acf":[],"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[{"term_id":1659,"user_id":8205,"is_guest":0,"slug":"enago","display_name":"enago","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/users\/8205"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":2,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"predecessor-version":[{"id":29615,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/2672\/revisions\/29615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media\/20655"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/tags?post=2672"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/ppma_author?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}