{"id":2780,"date":"2017-09-13T18:15:58","date_gmt":"2017-09-13T15:15:58","guid":{"rendered":"https:\/\/www.enago.com.tr\/blog\/?p=2780"},"modified":"2020-11-30T11:03:06","modified_gmt":"2020-11-30T08:03:06","slug":"karikaturize-ozetler-bir-eglence-ve-arastirma-sentezi","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/tr\/karikaturize-ozetler-bir-eglence-ve-arastirma-sentezi\/","title":{"rendered":"Karikat\u00fcrize \u00d6zetler \u2013 Bir E\u011flence ve Ara\u015ft\u0131rma Sentezi"},"content":{"rendered":"<p>Bilimsel bir ara\u015ft\u0131rma yapmak ve bir dergiye makale yazmak olduk\u00e7a muazzam bir emek gerektirir. Bu \u00f6nemli \u00e7aba, makale yay\u0131nland\u0131\u011f\u0131nda yerini do\u011fru kitleye ula\u015f\u0131p ula\u015famad\u0131\u011f\u0131 endi\u015fesine b\u0131rak\u0131r. D\u00fcnyadaki bilimsel \u00fcretimin \u00f6ng\u00f6r\u00fclemeyen bir h\u0131zla artt\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, makalenizi di\u011ferlerinin \u00f6n\u00fcne \u00e7\u0131karmak olduk\u00e7a g\u00fc\u00e7t\u00fcr. \u201cBunu ba\u015farman\u0131n bir s\u0131rr\u0131 var m\u0131d\u0131r?\u201d diye soracak olursan\u0131z, size ara\u015ft\u0131rma makalelerini tan\u0131tmak i\u00e7in kullan\u0131lan yeni bir y\u00f6ntemden s\u00f6z etmek istiyoruz.<\/p>\n<div id=\"om-fiuya1iydgqr7bdkoezx-holder\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/a.omappapi.com\/app\/js\/api.min.js\" data-campaign=\"fiuya1iydgqr7bdkoezx\" data-user=\"41855\" async><\/script><\/p>\n<p><strong>Renkli bir pazarlama arac\u0131<\/strong><\/p>\n<p>2015 y\u0131l\u0131nda Taylor &amp; Francis taraf\u0131ndan ba\u015flat\u0131lan karikat\u00fcrize \u00f6zet, g\u00f6rselli\u011fin \u00f6n planda oldu\u011fu g\u00fcn\u00fcm\u00fczde bir makalenin i\u00e7eri\u011finin e\u011flenceli bir \u015fekilde karikat\u00fcrle \u00f6zetlenmesidir. Amac\u0131 ise insanlar\u0131 ara\u015ft\u0131rma makalelerini okumaya te\u015fvik etmektir.<\/p>\n<p>Bu y\u00f6ntem, yazarlar\u0131n eserlerini \u00e7izim yoluyla \u00f6zetlerken resimlerin metin \u00fczerindeki yads\u0131namaz g\u00fcc\u00fcn\u00fc harmanlamaktad\u0131r.<\/p>\n<p>Temel olarak \u00e7izimler zor kavramlar\u0131n anla\u015f\u0131lmas\u0131na ve dil engelinin a\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur. Karikat\u00fcrlerin \u00e7o\u011funda mizah ve parodi unsurlar\u0131 bulunur ve bu da izleyicinin ilgisini \u00e7ekmek i\u00e7in i\u015fe yarar bir ara\u00e7t\u0131r.<\/p>\n<p>O kadar ki, karikat\u00fcrize \u00f6zetler 2016 y\u0131l\u0131nda ALPSP (Association of Learned and Professional Society Publishers) \u00d6\u011frenilen ve Profesyonel Toplum Yay\u0131nc\u0131lar\u0131 Derne\u011fi\u2019nin \u201cYay\u0131nc\u0131l\u0131kta Inovasyon\u201d\u00a0 \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n<p><strong>G\u00fc\u00e7l\u00fc \u00c7izimler<\/strong><\/p>\n<p>Yazarlar, edit\u00f6rler ve yay\u0131nc\u0131lar g\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i ko\u015fullar\u0131 alt\u0131nda, okurlar\u0131n ilgisini \u00e7ekebilmek i\u00e7in yeni aray\u0131\u015flar i\u00e7indeler. Ve g\u00f6rseller de bunu ger\u00e7ekle\u015ftirmek i\u00e7in birebir!<\/p>\n<p>Taylor &amp; Francis\u2019e g\u00f6re, karikat\u00fcrize \u00f6zetler \u015fimdiden 11000\u2019den fazla yay\u0131nlanm\u0131\u015f makalenin ortalaman\u0131n \u00fczerinde indirilmesine yard\u0131mc\u0131 olmu\u015f. Bunlar aras\u0131nda bilimden tutun da teknoloji ve matematik gibi \u00e7e\u015fitli alanlar\u0131 temsil eden makaleler bulunuyor.<\/p>\n<p>\u015e\u00fcphesiz, daha geni\u015f kitlelere, hatta daha gen\u00e7 ara\u015ft\u0131rmac\u0131lara ula\u015fman\u0131n etkin bir yolu bu. Ayr\u0131ca karma\u015f\u0131k ara\u015ft\u0131rma bulgular\u0131n\u0131n resimlerle okuyucular i\u00e7in daha cazip ve anla\u015f\u0131l\u0131r k\u0131l\u0131nabilmesi de cabas\u0131.<\/p>\n<p>Farkl\u0131 bir a\u00e7\u0131dan bakacak olursak, yazarlar\u0131n karikat\u00fcrdeki bir karakterle \u00f6zde\u015fle\u015ftirilmesinin akranlar aras\u0131 ileti\u015fim a\u011f\u0131nda da etkili bir rol oynayaca\u011f\u0131n\u0131 da s\u00f6yleyebiliriz.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde sosyal medyan\u0131n ne kadar yo\u011fun bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131 g\u00f6z \u00f6n\u00fcne bulunduruldu\u011funda, bu karikat\u00fcrize \u00f6zetlerin sosyal medya veya e-mail yolu ile payla\u015f\u0131m\u0131 ne kadar artt\u0131rabilece\u011fini de kestirebiliriz.<\/p>\n<p>Buna ek olarak bu karikat\u00fcrler bas\u0131l\u0131 dok\u00fcman olarak da kullan\u0131labilir. Yazarlar s\u00f6z konusu g\u00f6rselleri \u00e7al\u0131\u015ft\u0131klar\u0131 kurumda veya i\u015f yerinde asabilir ve konferans veya buna benzer etkinliklerde kullanabilir .Hatta yaz\u0131l\u0131 b\u00fcltenlerde bile bu g\u00f6rsellere yer verilebilir.<\/p>\n<p>Yorumlar<\/p>\n<p>\u015eu ana dek tepkiler olduk\u00e7a olumlu g\u00f6r\u00fcn\u00fcyor. Karikat\u00fcrize \u00f6zetlerin yay\u0131nlanmas\u0131ndan sonra, yukar\u0131da da belirtti\u011fimiz gibi, makalelerin okunma oran\u0131nda belirgin bir art\u0131\u015f g\u00f6zlenmeye ba\u015flanm\u0131\u015f.<\/p>\n<p>Elbette ki baz\u0131 olumsuz ele\u015ftiriler de var. Mesela okuyucular\u0131n g\u00f6rsel okuryazarl\u0131\u011f\u0131n\u0131n hafife al\u0131nd\u0131\u011f\u0131 konusuna parmak basanlar bulunuyor.<\/p>\n<p>Bunun d\u0131\u015f\u0131nda, bu uygulaman\u0131n s\u00f6zel ile g\u00f6rselin aras\u0131ndaki bo\u015flu\u011fu a\u00e7aca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenler de var. Bu olumsuz d\u00fc\u015f\u00fcncenin \u00e7\u0131k\u0131\u015f noktas\u0131 ise okuyucunun ilgisinin g\u00f6rselle \u00e7ekilmesinden sonra sayfalarca metin okumas\u0131 gerekmesi.<\/p>\n<p>T\u00fcm bu ele\u015ftirilere ra\u011fmen, e\u011flenceli kareler hem yenilik\u00e7i bir pazarlama arac\u0131 hem de bir ara\u015ft\u0131rmay\u0131 sunman\u0131n ilgin\u00e7 bir yolu de\u011fil mi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bilimsel bir ara\u015ft\u0131rma yapmak ve bir dergiye makale yazmak olduk\u00e7a muazzam bir emek gerektirir. Bu [&hellip;]<\/p>\n","protected":false},"author":1741,"featured_media":3177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1489,1492],"tags":[1549,1608,1533],"ppma_author":[],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-research","category-manuscripts-grants","tag-graphical-abstracts","tag-designing-graphical-abstracts","tag-manuscript-sections"],"acf":[],"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/2780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/users\/1741"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":2,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/2780\/revisions"}],"predecessor-version":[{"id":22343,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/2780\/revisions\/22343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media?parent=2780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/categories?post=2780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/tags?post=2780"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/ppma_author?post=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}