Son zamanlar\u0131n en pop\u00fcler pazarlama y\u00f6ntemlerinden biri nedir diye sorsam mutlaka \u015fu cevab\u0131 verecek biri \u00e7\u0131kacakt\u0131r: \u0130\u00e7erik pazarlama. \u00dcr\u00fcn veya hizmet satan \u015firketlerin \u00e7o\u011fu, internette ne kadar mevcut olurlarsa o kadar pop\u00fcler olacaklar\u0131n\u0131 ve buna ba\u011fl\u0131 olarak da o kadar fazla sat\u0131\u015f yapacaklar\u0131n\u0131 ke\u015ffetmeye ba\u015flad\u0131. \u0130nternette ne kadar \u00e7ok i\u00e7erik \u00fcretirseniz o kadar vars\u0131n\u0131z, tabii ki bu i\u00e7erikler kaliteli oldu\u011fu s\u00fcrece.<\/p>\n
\u0130\u00e7erik pazarlaman\u0131n en \u00f6nemli silahlar\u0131ndan biri ise video pazarlamad\u0131r. G\u00f6rsel i\u00e7erikler yaz\u0131dan daha \u00e7ok ilgi \u00e7eker ve sosyal medyada daha \u00e7ok payla\u015f\u0131l\u0131r. Bu da internetteki milyonlarca insan\u0131n dikkatini \u00e7ekmenizi kolayla\u015ft\u0131r\u0131r.\u00a0Kurumsal \u015firketlerin \u00e7o\u011fu video pazarlama konusunda olduk\u00e7a iyi i\u015fler \u00e7\u0131kar\u0131yor, fakat sadece \u015firketler mi bu y\u00f6ntemi kullan\u0131yor? Hay\u0131r, art\u0131k akademik yay\u0131nc\u0131lar da video pazarlaman\u0131n \u00f6nemini fark etti ve akademik yay\u0131nlar\u0131n\u0131 desteklemek i\u00e7in bu y\u00f6ntemi kullanmaya ba\u015flad\u0131.<\/p>\n
Akademik yay\u0131nc\u0131l\u0131k aray\u0131 kapat\u0131yor<\/b><\/p>\n
G\u00fcn\u00fcm\u00fczde art\u0131k akademik yay\u0131nlar tozlu k\u00fct\u00fcphane raflar\u0131ndan kurtuldu ve bir iki tu\u015fla ula\u015fabilece\u011fimiz kadar yak\u0131n\u0131m\u0131za geldi. Bu tarz yay\u0131nlar\u0131n \u00e7o\u011falmas\u0131yla da do\u011fal olarak bir rekabet ortam\u0131 da do\u011fmu\u015f oldu ve yay\u0131nc\u0131lar da video pazarlama gibi fark\u0131ndal\u0131k yaratacak baz\u0131 y\u00f6ntemlere y\u00f6neldi. \u00dcniversiteler ve akademik yay\u0131nc\u0131lar sadece yay\u0131nlar\u0131 de\u011fil yazarlar\u0131, verdikleri burslar\u0131, ara\u015ft\u0131rma programlar\u0131n\u0131 ve sa\u011flad\u0131klar\u0131 olanaklar\u0131 tan\u0131tmak i\u00e7in de video ile i\u00e7erik \u00fcretmeye ba\u015flad\u0131lar.<\/p>\n
<\/p>\n
Video i\u00e7erik, \u00f6zellikle akademik yay\u0131nlar\u0131n karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 biraz olsun azaltmak i\u00e7in de \u00f6nemli bir y\u00f6ntem. \u0130nternetteki dijital i\u00e7eriklerin artmas\u0131yla, insanlar yaz\u0131 okuman\u0131n yan\u0131nda, okuduklar\u0131 yaz\u0131larla ilgili interaktif i\u00e7erikleri de merak eder hale geldiler. Daha do\u011frusu bu tarz i\u00e7erikler daha \u00e7ok dikkat \u00e7ekiyor. Neden bu durum akademik yay\u0131nlar i\u00e7in de ge\u00e7erli olmas\u0131n ki? Bilimsel makaleleri tan\u0131tan video i\u00e7erikler, hatta videolar ile zenginle\u015ftirilmi\u015f dijital kitaplar \u00e7o\u011fu insan\u0131n daha \u00e7ok ilgisini \u00e7eker. \u0130lgi \u00e7ekmenin de \u00f6tesinde, okuduklar\u0131n\u0131 anlama konusunda onlar\u0131 bir ad\u0131m ileriye g\u00f6t\u00fcr\u00fcr!<\/p>\n
Video \u00e7e\u015fitleri nelerdir?<\/b><\/p>\n
Video pazarlamada en \u00e7ok tercih edilen y\u00f6ntem, yazar ile yap\u0131lan r\u00f6portajlard\u0131r. \u00d6zellikle akademik \u00e7al\u0131\u015fmalar yay\u0131nlayan bir yazar ile yap\u0131lan tan\u0131t\u0131c\u0131 ve bilgilendirici bir r\u00f6portaj olduk\u00e7a yararl\u0131d\u0131r. Genelde roman yazarlar\u0131 i\u00e7in kullan\u0131lan bu uygulama art\u0131k bilim insanlar\u0131 i\u00e7in de kullan\u0131l\u0131yor. Tamamen hayal \u00fcr\u00fcn\u00fc olan romanlar i\u00e7in bu t\u00fcr tan\u0131t\u0131c\u0131 pazarlama y\u00f6ntemleri uygulan\u0131yorsa, kan\u0131tlara dayal\u0131 bir bilimsel \u00e7al\u0131\u015fman\u0131n tan\u0131t\u0131lmas\u0131 i\u00e7in de bu y\u00f6ntem mutlaka uygulanmal\u0131d\u0131r.<\/p>\n
Di\u011fer bir video pazarlama y\u00f6ntemi ise yap\u0131lan \u00e7al\u0131\u015fma hakk\u0131nda haz\u0131rlanm\u0131\u015f g\u00f6rsel uygulamalard\u0131r. \u00d6rne\u011fin yay\u0131nlanan bir akademik \u00e7al\u0131\u015fmay\u0131 grafikler veya \u00e7izimler yard\u0131m\u0131 ile a\u00e7\u0131klayan \u00f6zet bir video, yaz\u0131lardan daha a\u00e7\u0131klay\u0131c\u0131 olabilir.<\/p>\n
Son olarak, tart\u0131\u015fma videolar\u0131 da bir akademik \u00e7al\u0131\u015fman\u0131n dikkat \u00e7ekmesi a\u00e7\u0131s\u0131ndan olduk\u00e7a yararl\u0131d\u0131r. \u00d6rne\u011fin \u00e7al\u0131\u015fman\u0131zda ortaya koydu\u011funuz hipoteze ile ilgili, bir bilim insan\u0131 ile yap\u0131lan ufak bir m\u00fcnazaran\u0131n videosu, hem i\u00e7eri\u011fi hem de g\u00f6rselli\u011fi bak\u0131m\u0131ndan olduk\u00e7a dikkat \u00e7ekici olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Son zamanlar\u0131n en pop\u00fcler pazarlama y\u00f6ntemlerinden biri nedir diye sorsam mutlaka \u015fu cevab\u0131 verecek biri […]<\/p>\n","protected":false},"author":1741,"featured_media":20409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1500,1501],"tags":[1593],"ppma_author":[],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promoting-research","category-using-online-media","tag-useful-youtube-channels"],"acf":[],"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/users\/1741"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":2,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":21082,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/307\/revisions\/21082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media\/20409"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/tags?post=307"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/ppma_author?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}