{"id":694,"date":"2014-08-07T09:06:06","date_gmt":"2014-08-07T09:06:06","guid":{"rendered":"http:\/\/www.enago.com.tr\/blog\/?p=694"},"modified":"2018-12-27T13:08:42","modified_gmt":"2018-12-27T10:08:42","slug":"neden-universiteler-yayincilardan-paralarinin-karsiligini-alamiyorlar","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/tr\/neden-universiteler-yayincilardan-paralarinin-karsiligini-alamiyorlar\/","title":{"rendered":"Neden \u00dcniversiteler Yay\u0131nc\u0131lardan Paralar\u0131n\u0131n Kar\u015f\u0131l\u0131\u011f\u0131n\u0131 Alam\u0131yorlar?"},"content":{"rendered":"<p>\u00dcniversitelerin \u00e7o\u011fu akademik yay\u0131nlara eri\u015fim i\u00e7in <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Bilimsel Yay\u0131nc\u0131l\u0131\u011f\u0131n Ger\u00e7ek Maliyeti\" href=\"https:\/\/www.enago.com.tr\/blog\/bilimsel-yayinciligin-gercek-maliyeti\/\">ticari akademik yay\u0131nc\u0131lar<\/a> ile anla\u015fmalar yaparlar. Bunun sonucunda da, her ne kadar belli indirimler alsalar da, olduk\u00e7a y\u00fcksek mebla\u011flar \u00f6derler. Fakat \u00f6dedikleri bu paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alabiliyorlar m\u0131? Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, \u00a0ticari akademik yay\u0131nc\u0131lar\u0131n <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Pahal\u0131 Dergiler mi Daha \u00c7ok Etkili, Yoksa\u2026?\" href=\"https:\/\/www.enago.com.tr\/blog\/pahali-dergiler-mi-daha-cok-etkili-yoksa\/\">katt\u0131\u011f\u0131 de\u011fer<\/a>, k\u00e2r amac\u0131 g\u00fctmeyen yay\u0131nc\u0131lar\u0131n katt\u0131\u011f\u0131 de\u011ferden \u00e7ok daha d\u00fc\u015f\u00fck kal\u0131yor. Burada bahsetti\u011fimiz de\u011fer \u00fcniversitelerin verdikleri paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131nda ald\u0131klar\u0131 de\u011fer. Burada bir terslik yok mu?<\/p>\n<p>&nbsp;<\/p>\n<p><b>Ticari yay\u0131nc\u0131lara \u00f6denen para fazla m\u0131?<\/b><\/p>\n<p>Yay\u0131nc\u0131lar\u0131n neredeyse hepsi, kendilerine \u00f6dedikleri \u00fcyelik \u00fccretlerini a\u00e7\u0131klamamalar\u0131 i\u00e7in \u00fcniversiteler ile gizlilik anla\u015fmas\u0131 imzalarlar. B\u00f6yle bir anla\u015fma yapmalar\u0131n\u0131n nedenlerinden biri di\u011fer yay\u0131nc\u0131larla rekabet etmek i\u00e7in fiyatlar\u0131 indirmek zorundan kalmamak. \u0130kincisi ise bireysel \u00fcyelikler i\u00e7in fiyatlar\u0131n\u0131 de\u011fi\u015ftirebilme esnekli\u011fine sahip olma istekleri. Amerika\u2019da yap\u0131lan bir ara\u015ft\u0131rmada, baz\u0131 \u00fcniversitelerden bu bilgiler al\u0131nm\u0131\u015f ve ortaya ilgin\u00e7 sonu\u00e7lar \u00e7\u0131km\u0131\u015f. Ara\u015ft\u0131rmaya g\u00f6re, \u00fcniversitelerin ticari akademik yay\u0131nc\u0131lara \u00f6dedi\u011fi miktar, k\u00e2r amac\u0131 g\u00fctmeyen yay\u0131nc\u0131lara \u00f6dedi\u011fi miktar\u0131n neredeyse 20 kat\u0131. Bu adaletli bir k\u0131yaslama de\u011fil asl\u0131nda, \u00e7\u00fcnk\u00fc ticari yay\u0131nc\u0131lar\u0131n yay\u0131nlad\u0131\u011f\u0131 akademik ara\u015ft\u0131rma miktar\u0131 di\u011ferlerine oranla kat be kat daha fazla. Bu iki tip yay\u0131nc\u0131 aras\u0131nda daha sa\u011fl\u0131kl\u0131 ve adaletli bir k\u0131yaslama yapmak i\u00e7in ekonomistler ba\u015fka bir y\u00f6ntem bulmu\u015f: Bildi\u011finiz gibi, bir derginin \u00f6nemi, ald\u0131\u011f\u0131 at\u0131flara g\u00f6re belirlenir. Ekonomistler de buradan yola \u00e7\u0131karak her dergi i\u00e7in at\u0131f ba\u015f\u0131na maliyetleri hesaplam\u0131\u015flar. Buna g\u00f6re, baz\u0131 ticari yay\u0131nc\u0131lar\u0131n at\u0131f ba\u015f\u0131na maliyeti, k\u00e2r amac\u0131 g\u00fctmeyen yay\u0131nc\u0131lara g\u00f6re 3 kat, baz\u0131 yay\u0131nc\u0131larda ise 10 kat daha fazla. K\u0131sacas\u0131, buradaki analize g\u00f6re, k\u00e2r amac\u0131 g\u00fctmeyen yay\u0131nc\u0131lar\u0131n yay\u0131nlad\u0131\u011f\u0131 dergiler, ticari yay\u0131nc\u0131lar\u0131n dergilerine g\u00f6re 3 ile 10 kat aras\u0131 daha fazla de\u011fere sahip.<\/p>\n<p><b>Y\u00fcksek k\u00e2r, d\u00fc\u015f\u00fck de\u011fer<\/b><\/p>\n<p>Yukar\u0131daki rakamlara g\u00f6re, \u00fcniversitelerin ticari yay\u0131nc\u0131lardan ald\u0131klar\u0131 de\u011fer olduk\u00e7a az, peki i\u015fe bir de yay\u0131nc\u0131 taraf\u0131ndan bakarsak durum nas\u0131l? Olduk\u00e7a iyi, hatta harika! \u00c7\u00fcnk\u00fc ticari akademik yay\u0131nc\u0131l\u0131k piyasas\u0131n\u0131 kontrol eden yay\u0131nc\u0131lar\u0131n k\u00e2r oranlar\u0131 neredeyse %40\u2019lara kadar \u00e7\u0131k\u0131yor. B\u00f6yle bir k\u00e2r oran\u0131, \u00e7o\u011fu ticari i\u015fletmede yoktur. Bu rakamlar \u00fcniversiteler ile neden gizlilik anla\u015fmalar\u0131 imzalad\u0131klar\u0131n\u0131 da ortaya \u00e7\u0131kar\u0131yor. \u00d6zellikle b\u00fcy\u00fck \u00fcniversitelerin ve k\u00fct\u00fcphanelerin bu<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"D\u00fcnyan\u0131n \u0130lk Bilimsel Yay\u0131nc\u0131s\u0131ndan A\u00e7\u0131k Eri\u015fim Ata\u011f\u0131\" href=\"https:\/\/www.enago.com.tr\/blog\/dunyanin-ilk-bilimsel-yayincisindan-acik-erisim-atagi\/\"> gidi\u015fata dur<\/a> demeleri i\u00e7in kontratlar\u0131n\u0131 ve bunun kar\u015f\u0131l\u0131\u011f\u0131nda ald\u0131klar\u0131 de\u011feri bir daha g\u00f6zden ge\u00e7irmeleri gerekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcniversitelerin \u00e7o\u011fu akademik yay\u0131nlara eri\u015fim i\u00e7in ticari akademik yay\u0131nc\u0131lar ile anla\u015fmalar yaparlar. Bunun sonucunda da, [&hellip;]<\/p>\n","protected":false},"author":1741,"featured_media":20409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1508],"tags":[1441],"ppma_author":[],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-publishing-news","tag-open-access"],"acf":[],"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/users\/1741"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":2,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":20995,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/694\/revisions\/20995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media\/20409"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/tags?post=694"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/ppma_author?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}