{"id":703,"date":"2014-08-08T11:29:59","date_gmt":"2014-08-08T11:29:59","guid":{"rendered":"http:\/\/www.enago.com.tr\/blog\/?p=703"},"modified":"2018-12-27T13:07:52","modified_gmt":"2018-12-27T10:07:52","slug":"milyar-dolarlik-sektor-bitiyor-mu","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/tr\/milyar-dolarlik-sektor-bitiyor-mu\/","title":{"rendered":"Milyar Dolarl\u0131k Sekt\u00f6r Bitiyor Mu?"},"content":{"rendered":"<p>Yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131nda yeni bir rekabet, hatta sava\u015f, ba\u015flad\u0131 diyebiliriz. \u00d6nceki yaz\u0131lar\u0131m\u0131z\u0131 takip edenler bilirler, son zamanlarda <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"D\u00fcnyan\u0131n \u0130lk Bilimsel Yay\u0131nc\u0131s\u0131ndan A\u00e7\u0131k Eri\u015fim Ata\u011f\u0131\" href=\"https:\/\/www.enago.com.tr\/blog\/dunyanin-ilk-bilimsel-yayincisindan-acik-erisim-atagi\/\">a\u00e7\u0131k eri\u015fimli<\/a> yay\u0131nlar olduk\u00e7a pop\u00fcler durumda. Akademik yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n gelece\u011fi olarak g\u00f6r\u00fclen a\u00e7\u0131k eri\u015fimli yay\u0131nlar, geleneksel yay\u0131nc\u0131l\u0131k sistemini tehdit etmeye ba\u015flad\u0131. Bunun sonucunda da akademik d\u00fcnyada taraflar se\u00e7ilmeye ve k\u0131l\u0131\u00e7lar \u00e7ekilmeye ba\u015flad\u0131.<\/p>\n<p>\u00c7ok uzun bir zamand\u0131r akademik yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131nda dergi i\u00e7eriklerine eri\u015fim sadece y\u00fcksek abonelik \u00fccretlerini \u00f6deyen ufak bir kesime a\u00e7\u0131kt\u0131. Fakat bu i\u015fin a\u00e7\u0131k eri\u015fimle \u00fccretsiz hale geliyor olmas\u0131 t\u00fcm dengeleri alt \u00fcst etti ve birileri bu i\u015ften olduk\u00e7a rahats\u0131z. Rahats\u0131z olanlar da, tahmin edebilece\u011finiz gibi, yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n a\u011f\u0131r toplar\u0131. Baz\u0131 ekonomistlere g\u00f6re a\u00e7\u0131k eri\u015fim bu milyar dolarl\u0131k sekt\u00f6r\u00fc bir gecede bat\u0131rabilecek kadar b\u00fcy\u00fck bir tehlike olu\u015fturuyor.<\/p>\n<p>Belli bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda akademik makale yay\u0131nlamak, \u00f6zellikle sekt\u00f6r\u00fcn b\u00fcy\u00fck oyuncular\u0131 i\u00e7in olduk\u00e7a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Bilimsel Yay\u0131nc\u0131l\u0131\u011f\u0131n Ger\u00e7ek Maliyeti\" href=\"https:\/\/www.enago.com.tr\/blog\/bilimsel-yayinciligin-gercek-maliyeti\/\">k\u00e2rl\u0131 bir i\u015f modeli<\/a>. \u00d6rne\u011fin, d\u00fcnyan\u0131n en b\u00fcy\u00fck akademik yay\u0131nc\u0131lar\u0131ndan olan Elsevier 3,5 milyar dolar, Springer ise 1,2 milyar dolar ciro yapm\u0131\u015f, 2013 y\u0131ll\u0131k raporlar\u0131na g\u00f6re. Yani ikisinin toplam cirosu 4,7 milyar dolar. Evet, yanl\u0131\u015f okumad\u0131n\u0131z, <i>milyar<\/i> dolar. San\u0131r\u0131m bu rakamlar, i\u015fin bu yay\u0131nc\u0131lar i\u00e7in ne derece ciddi oldu\u011funu g\u00f6rmenize yetmi\u015ftir. Tabii ki bu \u00fccretlerin %80\u2019ine yak\u0131n k\u0131sm\u0131 \u00fcniversitelerin \u00f6dedi\u011fi y\u0131ll\u0131k <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Neden \u00dcniversiteler Yay\u0131nc\u0131lardan Paralar\u0131n\u0131n Kar\u015f\u0131l\u0131\u011f\u0131n\u0131 Alam\u0131yorlar?\" href=\"https:\/\/www.enago.com.tr\/blog\/neden-universiteler-yayincilardan-paralarinin-karsiligini-alamiyorlar\/\">abonelik \u00fccretlerinden<\/a> geliyor.<\/p>\n<p>&nbsp;<\/p>\n<p>A\u00e7\u0131k eri\u015fimli yay\u0131nlarsa genellikle ba\u011f\u0131\u015flarla veya k\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar\u0131n destekleri ile hizmet veriyorlar. Zaten maliyetleri olduk\u00e7a d\u00fc\u015f\u00fck, \u00e7\u00fcnk\u00fc herhangi bir fiziksel da\u011f\u0131t\u0131m i\u015flemi yapm\u0131yorlar, her \u015fey internetten bir t\u0131kla indiriliyor.<\/p>\n<p><b>Sosyal medya etkisi<\/b><\/p>\n<p>Bu sistemin ba\u015f akt\u00f6rlerinden olan a\u00e7\u0131k eri\u015fim yay\u0131nc\u0131s\u0131 <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.academia.edu\/\">Academia.edu<\/a> 10 milyon \u00fcye say\u0131s\u0131n\u0131 ge\u00e7ti ve olduk\u00e7a da h\u0131zl\u0131 b\u00fcy\u00fcyor. Sisteminde bulunan t\u00fcm makaleler \u00fccretsiz; sizden istenen sadece e-posta adresiniz ile siteye \u00fcye olman\u0131z. Bu sitenin akademi d\u00fcnyas\u0131na getirdi\u011fi yeniliklerden biri de sosyal medya ile b\u00fct\u00fcnle\u015fme oldu. Bunun sayesinde makaleler okuyucular taraf\u0131ndan online olarak incelenip de\u011ferlendirilebiliyor. Bu yeni de\u011ferlendirme yakla\u015f\u0131m\u0131 geleneksel <a href=\"https:\/\/www.enago.com.tr\/publication-support\/peer-review-service.htm\" data-internallinksmanager029f6b8e52c=\"36\" title=\"Hakem De\u011ferlendirmesi\" target=\"_blank\" rel=\"noopener\">hakem de\u011ferlendirmesi<\/a> sistemini <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Geleneksel Yay\u0131nc\u0131l\u0131k Neden De\u011fi\u015fmelidir?\" href=\"https:\/\/www.enago.com.tr\/blog\/geleneksel-yayincilik-neden-degismelidir\/\">eleyebilir<\/a> mi? Bana sorarsan\u0131z \u015fimdi olmasa bile yak\u0131n zamanda elemi\u015f olacak. \u00c7\u00fcnk\u00fc \u0130ngilizcesi \u201ccrowdsourcing\u201d olan kitle payla\u015f\u0131m\u0131 sistemi, her yerde oldu\u011fu gibi akademi d\u00fcnyas\u0131nda da dengeleri de\u011fi\u015ftiriyor. Her ara\u015ft\u0131rman\u0131n ve makalenin ortak tart\u0131\u015fmaya a\u00e7\u0131k olmas\u0131 yaz\u0131n\u0131n kalitesi a\u00e7\u0131s\u0131nda daha k\u00f6t\u00fc de\u011fil, aksine daha iyi bir sonu\u00e7 ortaya \u00e7\u0131kar\u0131yor. Kald\u0131 ki, Academia.edu\u2019nun kurucusu Richard Price\u2019\u0131n da s\u00f6yledi\u011fi gibi, bir ara\u015ft\u0131rman\u0131n kalite \u00f6l\u00e7\u00fcs\u00fc makalenin kendisine ba\u011fl\u0131d\u0131r, nerede yay\u0131nland\u0131\u011f\u0131na de\u011fil!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131nda yeni bir rekabet, hatta sava\u015f, ba\u015flad\u0131 diyebiliriz. \u00d6nceki yaz\u0131lar\u0131m\u0131z\u0131 takip edenler bilirler, son [&hellip;]<\/p>\n","protected":false},"author":1741,"featured_media":20409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1508],"tags":[1441,1559],"ppma_author":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-publishing-news","tag-open-access","tag-types-of-open-access"],"acf":[],"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/users\/1741"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":2,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":20993,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/posts\/703\/revisions\/20993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media\/20409"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/media?parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/categories?post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/tags?post=703"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/tr\/wp-json\/wp\/v2\/ppma_author?post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}